The number of visitors will increase significantly if your site is easily found by visitors in numerous web sites. To do that, according to research by Lanta - Total Brand Solution (the company providing brand solutions based in Ho Chi Minh City), your website should be located from 1 to 30 on Google for a certain keyword. This article gives you 10 basic elements about optimizing a website with the search engine.
1. Define website structure: First you need to sketch the content, the main sections of the site. From there you can determine what your site needs and what it looks like. For example, a website about economic books, you need to have separate sections for different types of books such as marketing, administration, finance, law, import and export, etc. Then you think again. The child items, as in marketing books, have basic marketing, international marketing, market research, advertising, direct marketing ...
2. Website content is always important: You need to find out how the market will look for your product. Need to find different assumptions, experiment and adjust to be reasonable. For the top 10 sites in the search results, you need to be well-prepared and well-trained. Pay attention to both aspects: content must be consistent with the visitor and how the content arranged to match the search engine.
3. Define the title, keywords, and description of your site content: Meta Tags include three types of titles, keywords and site description. The title is the most important of the three types of meta tags. It not only helps to attract traffic through search results but also affects the search engine with appropriate keywords or phrases. The title should include the keywords that you want to position your site. Meta tags should be selected from keywords related to the content of the site and appear in the content. The number of occurrences of a keyword in a web page should not be more than 3 times, since more is not improved. Meta description tags are also important because many search engines are interested in this type of tag and it is a comprehensive description of the content of the website that makes it easy for visitors to select the right web site for the content they are looking for.
4. Be careful with the use of some technical methods: It is very important that you design a & quot; spider & quot; (web spider) search can find
see the main items easily. So the abuse of design techniques such as flash, frame will make it difficult for the search engine to read the data of the site. Therefore, the site's ranking will be limited. More specifically, when using a flash or frame, visitors will see the content, but the search engines will not be able to read the content and view it as a blank page.
5. Make a sitemap: Designing a sitemap will be helpful for both the visitor and the search spider. Properly aligning HTML paths including effective keywords (for example, instead of using the & quot; clothing & quot; keyword, it's a good idea to use keywords that match a specific audience such as & quot; baby clothes & quot;). This Sitemap must be designed to link the whole site.
6. Keep your site lightweight: To optimize the search engine, the link page from the home page should only have 350 to 550 words. When the content of a page is too long, you should split it into several pages, but keep the original layout. Some search engines often ignore pages that exceed 100kb. So you need to find ways to reduce the size of the site.
7. Always ensure consistency: Design web pages so that spiders can find content easily. For images in the site, you should name the content of the site and the keywords of each page. Search engine optimization goals need to be consistent throughout your site - each page should be viewed as a potential input from the search engines.
8. Learn about your competitors: Often people usually complete their site to have a higher rank. However, to be more effective you should research high-ranking sites along with their keywords to understand what they are doing and why these sites have a high ranking. Create a & quot; competitor comparison table & quot; listing some of your top competitors with a few keyword groups specific to your merchandise or service marketplace.
9. Building, measuring and calibrating: If you really value your site's position in the search engines, then you need to make some changes and make adjustments accordingly. And to find out if your work is effective, it takes a relatively long time, maybe six months. You need to build a website with the goal of facilitating both the visitors and the search spiders. Please check if you have enough information for visitors and search engines, to see if your competitors are doing better than you.
10. Should focus on certain search engines: You should be careful about putting your site on too many search engines. To have a high position on a search engine requires careful planning, clear direction along with the use of the code rather than the massive registration of the search engine. You need to know how to read how many people visit the site, the traffic through each search engine.
Nhat Binh - Hong Duc - According to PCWolrd Vietnam
Please refer to the article: What do you need to know? which the Network Administrator posted on October 18, 2004
